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Who We Are

About Us

Our Story

Transforming Financial Institutions Through Adaptive Intelligence

Senda is a next-generation Agentic AI platform built exclusively for financial institutions. Our modular AI Agents function like inter-operable building blocks that can operate independently or in coordination across domains such as wealth management, investments, insurance, lending, cash flow, and advisory support.

At the heart of Senda is a Quantitative Decision & Reasoning Layer, blending quantitative models, global benchmarks, and contextual reasoning to deliver outcomes that are transparent, auditable, and compliant.

Vision

To rewire financial institutions with cognition and adaptive intelligence, setting the global standard for reasoning-first AI in finance.

Mission

To deliver explainable, compliant, and personalized financial decision-making at scale.

Global Network

Global Footprint & Advisory Board

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Thierry Porte

Vice Chairman, JC Flowers. Ex-MD Morgan Stanley Japan, Ex-CEO Shinsei Bank.

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R. Todd Ruppert

Retired CEO & President, T. Rowe Price Global Investment Services. Global fintech investor.

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Jens Zimmermann

Ex-Partner & MD New Silk Route PE, South Asia Equity, Hamburg PE. Impact investor.

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Sam Ghosh

Ex-CEO Reliance Capital & Bharti Financial Services. Senior leadership at Allianz, Bajaj Allianz.

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Murali Subramanian

MD W Capital. Ex-CEO FIM Bank, Ex-Citibank. Approved European Bank CEO.

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Rahul Gupta

35+ years BFSI leadership. Ex-Group CEO Ambit. Ex-MD & CFO DBS Bank & Shinsei. Senior roles at Deutsche Bank, Société Générale.

Our global advisory board brings together decades of expertise from leading financial institutions across Asia, Europe, and North America, guiding Senda's strategic vision and market expansion.